Why Buy a Wool Carpet?

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The Campaign For WoolBritish Wool

Crown The High Street In The Wonders Of Wool

Congratulations to Warm Sanctuary on winning 1st prize in the Campaign for Wool Coronation competition! ‘Crown the Highstreet in the Wonders of Wool’

Independent flooring retailers had to create a coronation themed shop display showing the advantages of using wool in the home.

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Natural Science of Wool

Wool is a complex wonder of nature and we should not take it for granted. It protects the sheep from the vagaries of the weather and the different conditions it has to live in....

Biodegradability

Biodegradability

Wool biodegrades naturally and can be said to be truly blue planet friendly.

Bouncebackabilty : The ability for wool carpets to bounce back

Bouncebackability

Wool fibre is like a coiled spring and this gives wool its ability...

Breathability

Breathability

Wool has the amazing ability to "breathe” with the atmosphere, regulating moisture in...

News from the blog

Crown The High Street In The...

To celebrate the Coronation of King Charles III, we are asking all Independent Flooring Retailers to create an outstanding window or in-store display featuring wonderful...

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The cleanability of carpet fibres –...

When correct cleaning techniques and chemistry are applied wool carpets are easily maintained and retain the highest level of appearance. This is why, despite the...

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Our Partners

The "Wool Carpet Focus Group" (WCFG) partners include…

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